The fashion sector is quite active, and it is rapidly increasing. Its core is made up of a diverse group of creative and talented designers. Business acumen, strategic, and tactical abilities, on the other hand, are required for the seamless operation of this industry. Fashion Operations Management (FBM) programmes train students to be industry experts who can handle a fashion company's business effectively and efficiently.
Fashion Marketing, Human Resources, Strategic Management, Merchandising, E-Commerce, and Market Research are among the topics covered in this course's curriculum. This course gives students a thorough understanding of the garment industry's intricacies and educates them with the information needed to establish a successful fashion firm. Students will learn about important components of the garment industry, such as retail operations, supply chain, customer psychology, current market trends, strategic decision making, leadership, product knowledge, and numerous nuances linked to brand marketing, through the FBM course.
The combination of academic and practical training, as well as real-world work experiences, enhances the skill set and provides a holistic understanding of the industry. The marketing opportunities in the fashion business are limitless, from global companies to Indian designers and homegrown entrepreneurs.
Product development
Professionals of this field carry out tasks involving conducting market research, deciding the product's price etc which plays an integral role for any fashion company's design and development process.
Fashion marketing
A fashion marketer understands the needs and demands of the customer and helps in crafting strategies while keeping competitive brand activities in mind to dial up the company's sales.
Entrepreneur
Individuals can also look after their own ventures with an underlying endeavor to push the global fashion industry forward with unique innovations. Be it building a brand from the ground up or launching a fashion tech business, the realm of fashion entrepreneurs is ever-growing.
Digital and social media marketing executive
A social media and digital manager is in charge of generating content keeping the target audience in mind. This task further helps in creating strategies and campaigns to generate sales.
Retail
The role of a retail manager involves the running of a store and its departments smoothly. Their daily tasks include managing the staff, re-stocking and resources. But above all, to also articulate marketing, promotion, and customer satisfaction strategies to maximise profits for the brand.
Chief merchandiser
A chief merchandise officer plays an integral role in fashion business. Their responsibilities include allocating merchandise, developing product assortment plans, and running business analytics to boost sales, among other activities that help the brands grow and develop.
Digital and social media marketing executive
A social media and digital manager is in charge of generating content keeping the target audience in mind. This task further helps in creating strategies and campaigns to generate sales.
Retail
The role of a retail manager involves the running of a store and its departments smoothly. Their daily tasks include managing the staff, re-stocking and resources. But above all, to also articulate marketing, promotion, and customer satisfaction strategies to maximise profits for the brand.
Chief merchandiser
A chief merchandise officer plays an integral role in fashion business. Their responsibilities include allocating merchandise, developing product assortment plans, and running business analytics to boost sales, among other activities that help the brands grow and develop.
Fashion buyer
A fashion buyer predominantly observes fashion trends, attending trade shows and showrooms. The primary focus is to select items for retail store stock and work with designers and their inventory. The type of retail business impacts the responsibilities of a fashion buyer in question.
Vendor analyst
Vendor analysts are responsible for surveying vendors for the highest quality materials at the lowest possible costs. It is a core part of the fashion business and management industry.
Fashion consultant
A fashion consultant is a person who has all the necessary skills and knowledge required in the fashion and retail industry. Their primary focus is to enhance their clients’ image through their wardrobe while evaluating their body type, personality and career goals.
Popularity of e-commerce platforms
In a post-pandemic world, there has been an increase in footfall on online platforms. As a result, the traffic of retail shops has shifted to the virtual world. This has come as a boost to all the e-commerce portals.