The spirit of the "Har Ghar Tiranga" campaign is best exemplified by an old woman trying to raise the national flag while perched on a metal container that is being held in place by a guy. Anand Mahindra, an industrialist, shared the undated image as a response to those who questioned the "fuss about Independence Day."
The woman must have ascended the container using the small green stool that is next to it, which helps to explain how much work she expended to raise the flag.
The Central government has urged people to hoist or display the national flag as part of the Har Ghar Tiranga campaign in their homes from August 13 to 15 to celebrate the 75th anniversary of India's Independence.
The idea behind the initiative is to invoke the feeling of patriotism in the hearts of the people and promote awareness about the national flag.
The programme envisages inspiring Indians everywhere to hoist the national flag at their homes and make the relationship with the national flag a more personal one.