Fashion Marketing, Human Resources, Strategic Management, Merchandising, E-Commerce, and Market Research are among the topics covered in Fashion Design course's curriculum. This course gives students a thorough understanding of the garment industry's intricacies and educates them with the information needed to establish a successful fashion firm. Students will learn about important components of the garment industry, such as retail operations, supply chain, customer psychology, current market trends, strategic decision making, leadership, product knowledge, and numerous nuances linked to brand marketing, through the FBM course.
The combination of academic and practical training, as well as real-world work experiences, enhances the skill set and provides a holistic understanding of the industry. The marketing opportunities in the fashion business are limitless, from global companies to Indian designers and homegrown entrepreneurs. Furthermore, with the growth of the e-commerce business and the advent of platforms such as Myntra, Amazon, Flipkart, and others, the Indian fashion industry is now more than ever teeming with opportunities for management roles. The abilities and interests of fashion business management graduates will determine their future route. The following are some of the career profiles available to FBM graduates.
Development of a product
Professionals in this sector do responsibilities like as conducting market research, determining the price of a product, and other jobs that are critical to the design and development process of any fashion company.
Marketing for the fashion industry
A fashion marketer knows the wants and demands of customers and assists in the development of plans while keeping competitive brand activities in mind in order to increase sales.
Individuals can also manage their own businesses with the goal of propelling the global fashion industry forward with distinctive inventions. Whether it's starting a brand from the ground up or founding a fashion tech company, the world of fashion entrepreneurship has a lot to offer.Digital and social media marketing executive
A social media and digital manager is in charge of generating content keeping the target audience in mind. This task further helps in creating strategies and campaigns to generate sales.
The role of a retail manager involves the running of a store and its departments smoothly. Their daily tasks include managing the staff, re-stocking and resources. But above all, to also articulate marketing, promotion, and customer satisfaction strategies to maximise profits for the brand.
A chief merchandise officer plays an integral role in fashion business. Their responsibilities include allocating merchandise, developing product assortment plans, and running business analytics to boost sales, among other activities that help the brands grow and develop.
A fashion buyer predominantly observes fashion trends, attending trade shows and showrooms. The primary focus is to select items for retail store stock and work with designers and their inventory. The type of retail business impacts the responsibilities of a fashion buyer in question.
Vendor analysts are responsible for surveying vendors for the highest quality materials at the lowest possible costs. It is a core part of the fashion business and management industry.
A fashion consultant is a person who has all the necessary skills and knowledge required in the fashion and retail industry. Their primary focus is to enhance their clients’ image through their wardrobe while evaluating their body type, personality and career goals.
Popularity of e-commerce platforms
In a post-pandemic world, there has been an increase in footfall on online platforms. As a result, the traffic of retail shops has shifted to the virtual world. This has come as a boost to all the e-commerce portals.
Most brick-and-mortar outlets re-invented themselves and created an online presence to stay in business. Almost all brands are now adapting to the digital realm, which is evident from their social media and marketing campaigns. The pandemic, in other terms, has changed the whole world irrevocably, paving the way for far more digital and management jobs than ever before.
A professional trained in fashion business management is responsible for creating new and innovative strategies for marketing for a product to increase its demand and value in the market.