Renowned musician and composer A.R. Rahman has added another feather to his cap by receiving the prestigious "XTIC Award 2024 for Innovation" from’ Virtual Reality Centre, XTIC (Extended Reality and Technologies Innovation Centre). The accolade recognizes his groundbreaking work in the realm of virtual reality, particularly for his VR film "Le Musk''.
'Le Musk' is an innovative sensory cinematic experience that blends storytelling, music, and immersive technology. Directed by Rahman, the film exemplifies cutting-edge advancements in virtual reality, showcasing his versatility and creative genius beyond the world of music.
The IIT Madras Virtual Reality Centre, known for its focus on fostering innovation in extended reality technologies, presented this award to honor Rahman’s efforts in pushing the boundaries of creative expression through technology. This milestone highlights the intersection of art and innovation, with Rahman continuing to inspire global audiences through his visionary projects.
In accepting the award, Rahman expressed his gratitude and emphasized the importance of merging technology with art to create new forms of storytelling that engage and inspire audiences. His work on "Le Musk" is a shining example of this transformative approach, reinforcing his status as a trailblazer in both music and emerging media.
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